Imagery Concepts’ roots date back to 1961. In the late 1990s, our parent company, a computer processing form, spun us off as a document imaging software developer. Over the years, the emphasis of our mission has evolved from software to protection. At the request of Canon Computer Systems and the National Center for Missing and Exploited Children (NCMEC), we developed Home Organizer and the m.i.l.k. (Managing Information on Lost Kids) Digital ID. Protecting kids grew to protecting other family members (Silver Digital ID) and pets (EARS Digital ID) and then on to protecting valuables (home inventory system). All these components enhance the cause-based marketing benefits associated with Main Street Marketing.